What has happened to the World Famous KROQ?
Six months ago they were in a virtual tie with ALT 98.7. KROQ had 2.075 million cumulative listeners and a 2.9% share of the LA market. ALT 98.7 had 2.024 million and a 3.0% share.
Today, KROQ is 19th in the market with a 1.774 cume and 2.2 share. ALT 98.7 is 7th in the market with a 2.057 million cume and 3.5 share.
Nothing is forever but it certainly is surprising considering they play virtually the same type of music. It may just come down to personalities. It makes you wonder if big changes may be in store for the new year.
In any case, KROQ’s big Christmas shows are this weekend and the top three headliners from both nights have been around for over 20 years (Kings Of Leon excepted as they started up 16 years ago). The Acoustic Christmas show is at the massive 16,500 seat Forum. As of this writing, tickets are still available.
ALT 98.7 are going small in a 1000 person capacity club this Christmas with their Chrissy-mas Party 2.0. It is of course sold out, making it all the more special. Alt 98.7 seems to be making all the right moves. We’ll see what the new year brings.